A back-to-school TV commercial that would work internationally with little or no editing for each region.

 

Working from the simple truth that students, around the world, are burdened with carrying all their supplies around in backpacks, this spot was born. And purchasing an affordable Dell Inspiron, makes life easier for any child, brought it home.


 

Early on, the song “Pack Up Your Troubles” from WWI was our anthem, and Pink Noise, NY made it into a memorable and perfectly paired tune. In fact, it reached 100,000 hits on YouTube within weeks of airing.