People hate to hear the word “No.” But that’s exactly what EMC gives them: No Teir-1 capabilities at a mid-range price. 

 

EMC was about to launch their biggest annual event EMC World — and take over the city of Las Vegas.  And with over 15K people about to experience “No” in Vegas, HP brought the “Yes". From the minute the first EMC World attendee stepped off the plane HP was there to greet them, tweet them and treat them to a world of positivity. 72 Hours of Yes began with an introduction to the Yes Team, a free Yes hotel shuttle from the airport, Yes posters and video screens, Yes tweets and a Yes Team booth at the Venetian.

There were over 1,380 uses of the hashtag 72HoursofYes. Over 1,355,000 impressions.
 591 mentions. 312 retweets. 263 followers — all in 72 hours.